WASHINGTON, D.C. [ ABN NEWS ] — Brand USA, the tourism marketing entity charged with promoting international visitation to the United States, is pleased to announce that Mike Gallagher, co-CEO and co-founder of City Pass, has joined the organization as a loaned executive.

Gallagher joined the Brand USA team August 24 and will donate his time through mid-November. His expertise and strong travel industry leadership will be critical to Brand USA’s efforts to establish and expand partnerships and programs to release federal matching funds, which requires contributions from private industry. He will also work with stakeholders to maximize the economic benefits of in-bound travel to the U.S. economy.

“We are fortunate to have Mike on our team,” said Brand USA’s interim CEO and Chair-Elect Caroline Beteta. “His dedication to Brand USA is only matched by the wealth of experience he brings to the organization. Mike’s deep knowledge of the travel industry will enhance our partnerships and aid our overall goal of our responsiveness and communications with our government partners.”

“City Pass has enjoyed great success these past 15 years,” said Gallagher. “And much of that success comes from partnerships with agencies like Brand USA. We’re happy that we’re now able to give back something to the industry that has always been so supportive of us.”

Gallagher is a member of Brand USA`s Business Development Advisory Group. He was one of the key industry leaders involved in the passage of the Travel Promotion Act, which was signed into law in March 2010. In addition, he was an integral member of the task force charged with supporting Brand USA’s launch. He has since been engaged with Brand USA`s strategic development and has provided critical direction on the organization’s global marketing plan.

Mike has established temporary residence in Washington, D.C., during his time as a loaned executive. He will report to Brand USA’s interim CEO and Chair-Elect Caroline Beteta.

About Brand USA

Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation`s first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action—Discover America—Brand USA inspires travelers to explore the United States of America’s boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at www.DiscoverAmerica.com.

About CityPASS

For 15 years, CityPASS© ticket booklets have been a premier product for travelers who want to visit a destination’s top attractions while enjoying significant savings of up to 50 percent. CityPASS ticket booklets, which have a 99 percent customer approval rating, are available for New York City, Atlanta, Boston, Chicago, Hollywood, Houston, Philadelphia, San Francisco, Seattle, Southern California and Toronto. For more information, visit CityPASS.com.

Read more Travel Industry Leader Mike Gallagher begins tenure as Loaned Executive with Brand USA